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February 14, 2007

 

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I see that J C Penney is launching a new advertising campaign, created by Saatchi and Saatchi. The theme: "Every day matters". Thanks for the boost!

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Friends, who need 'em? Now I can go to Penney's to "Form Deeper, Emotionally-Driven Relationships" with their newly trained employees.
Guess that means you'll be selling 151,000 copies of "EveryDay Matters" for Penney's official new employee handbook...