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Portrait 639 and a conundrum

December 3, 2006

 

portrait-639.jpg

From a recent email exchange with Bill, a reader:

Hey Danny:

I have a real conundrum.
After a few years pursuing other dreams (but still keeping my artistic feet wet). I ramped back up my freelance illustration pursuits. With my website up and loaded with samples I began sending out my promotional material. It has been a year now and I have received only a few nibbles. That being said my portrait business has really picked up.

Here is my dilemma. To me. portraits have always felt like an artistic parlor trick. Sure I can render a portrait to look like your photo but why the heck do you want me to you already own the picture. I just feel like if I let the portrait business take over I will lose my illustration goals.

My problem is I owe it to my wife and son to make more money. I know it sounds odd but my illustrations make me feel like an artist and my portraits make me feel like a whore. What should I do?

Bill

Dear Bill:

I think your issue is less about practicality and more about how you define yourself. The reality is that there are illustrators who feel like whores because they are working for big corporations and making art that will be trashed at the end of the month and wish they could do work for people who would cherish and frame their art.

Not to be harsh, but I urge you to get over your self and focus instead on being as productive as you can. It doesn't mater if you're an artist or an illustrator or a hack or a genius. Just take it day-by-day, make art for those who want it and keep moving. While your drawing someone's portrait, see if you can leverage the connection and make more business for yourself. Then think of who else you can send promotional stuff to.

And think about the promotion stuff you send out. Is it really special? Is it something an art director will just toss in a drawer? Are you giving them something that's of value and memorable? And are you ...

getting back to them to remind them who you are? Is your illustration outstanding in some way? Are you targeting the right people? You seem to work mainly in pen and ink. Have you targeted newspapers? Can you get a regular gig in a local paper? Does your website showcase your work as well as possible? Did you just put it up and figure it would have to do? Do your refresh it? It seems to me that it's a little passive and asks the visitor to do the work with tiny thumbnails. It also keeps reminding me that your work is for sale. Woo me a little first before waving the' for sale' sign.

You are a creative guy. Apply that creativity to leveraging every possible aspect of what you do. Forget about your own label (artists, illustrator, diaper changer, whatever) and do all you can to make other people yearn to work with you. Maybe you should do cartoons, Christmas cards, a children's book, and give them out free to prospects.

You have a lot going for you. Don't limit it in any way. Embrace opportunities and keep making stuff.

Hope I haven't kicked your ass too hard but I know you can do it. I look forward to hearing how it works out.

Your pal,
Danny


Danny:

Thanks for your thoughts. I appreciate the kick in the ass…. As for my portraits, I guess I treat myself harshly in this area. My first paid illustration was a portrait and they come kinda easy to me. They just never seemed valid from a personal artistic standpoint. My portraits are oil painted or pencil and my illustrations are pen and ink. For some reason I have always felt more valid doing the pen and ink work. It's a strange battle that I have been dealing with since high school (I am 38 now). I guess I get hung up on the fact that most people have preconceived notions of what a portrait should be. If people were willing to accept a more creative portrait like the ones you have been doing I would feel more fulfilled. I have been watching how after you went through your creative rough patch this summer you came back with both guns blazing. If I could somehow marry my two styles to a point where both of my needs were met I would feel better. …

Bill

Dear Bill:

Portraits are endlessly fascinating. These days I am looking at lots of them and drawing inspiration from : David Hockney, Andy Warhol, Lucian Freud, Francis Bacon. Vincent van Gogh…

I think they refute your idea that portraits are not artistically valid or that there's any preconceived idea of what a portrait should be. If you shake your own preconception, you will grow as an artist and as a success.

And forget trying to marry styles. Try something a lot less conscious and experiment with new media and approaches. It will put fresh excitement into your work that potential customers will respond to. Or else fuck 'em.

DOG

Comments

The reason for portrait work as opposed to merely taking a photograph of a person is the whole mystery of art. It is done by a human hand and processed through a human personality, including perceptions, emotions, etc. One might just as well ask, why paint a landscape when you can far more easily take a photograph?
And, as Naisbitt pointed out ("Megatrends"), in this time of massively increased technology, we're learning all over again to value art and craft and the handwritten note.

I'd like to see Bill's website, to give it all a little context, you know. Can you give us the link? I appreciate the proverbial and vicarious kick in the ass as well.

The correspondence was thought provoking. I have always hated portraits because I am not a camera. AND I have never met someone that looks at a picture of themselves and says they look great in a picture. Photo or otherwise. If someone is asking you for a portrait, they must like your style and know what to expect. If someone says, "that doesn't look like me.." say, "thank you." You, the ARTIST must have CREATED a terrific piece! Your style will develop, merge and change as you work and practice new techniques . I think we will always feel like whores... as you say because some techniques come so easy for us but other styles and tools are new to us, forever challenging us to growl But we are not whores. It did not take 4 hours to paint that piece, or that portrait, it took me 30 years. Maybe it took you 15 years. It just comes easy now.

I love that red! How do you have the nerve to use such a wonderful and strong color in a face. I want to learn to do it too.

Since the exchange I had with Danny afew weeks back I have really begun thinking about the direction my art is heading in. I have been working a bit more on my experimental approach to drawing. I have been completing my portrait orders (christmas is crazy) and just going crazy sketching and painting as much as I can. I have had very long days but I am happy with the direction I am going now. As for the duality I feel between my illustrations and portraits, well I guess I am trying not to think about it as much. As Danny suggested I am just moving forward. I have to admit the advice I received was extremely direct but it was definitely the kick in the pants I needed. As a matter of fact I am placing an ad in Picturebook this year and a few samples will be portrait of celebrities. Thanks again for the kick in the ass Danny.

Lydia psed an interesting observation regarding how folks view themselves and their photos/portraits. I did some prtrait work some years ago and learned very quickly to add or subtract hair as needed, eliminate wrinkles, and give the patron what they really wanted, which was an illustration of their own internal vision of themselves. My own husband thnks I am a great portait artist because I had gifted him with a pencil portrait of himself in a fedora with a pencil mustache and a cigarette in his hand. The man has a very bushy mustache, has never smoked and seldom wears any kind of hat, but I had figured out very early on that he another, romanric vision of himself and that was what I gave him.
A photo can never do that, which is why most folks do not like their own photos. it takes an artist to figure out what that person really sees themselves as. The fellow this column was adressed to who had a hard time seeing the connection between portraiture and illustration needs to listen to his patrons, ask questions and ILLUSTRATE that individual.

Danny wrote:

"Just take it day-by-day, make art for those who want it and keep moving."

Danny, thanks for this kick ass post. All of it resonated with me, but this line in particular hit home. Sometimes I think we all have that Woody Allen attitude about our work - "why would I join a club that would want me for a member?"

The Golden Artist Apple is always just out of reach.

Thanks for saying it so succinctly: do what you can do when you can do it and keep on truckin'!

To Kathleen. I learned a long time ago patrons do not want a poison pen portrait of themselves. That has always been one of my hang-ups concerning my portraits. My illustrated portraits hold nothing back in the way of detail. I have found most of the editors I deal with would rather have my vision and not some Homogenized version. That is one of the reasons I feel such a duality between my illustrations and my portraits. It is two totally different client bases with two seperate sets of rules. I learned that the hard way. One year I donated my portrait service to a local PBS telethon. The high bidder came to my studio with a picture of his wife. I drew what I saw with every detail intact. When the man came to pick up the portrait he was amazed. He could not say enough nice things about the drawing. He gave the portrait to his wife as a present at Christmas. Well She opened it and upon viewing began to cry. The man thought she was crying because it was so beautiful. She turned to him and said: "I have a space between my teeth and a mole." "Do I really look that old?" "My hair looks like a school marm." Well needless to say the man returned the portrait to me and asked me to eliminate all the details that made the woman who she was. And ever since that day my illustrated world has been seperate from my portrait world.

Good advice.

My advice, Bill, is to keep making the jam. Sooner or later you'll figure out how to sell it. But if there's no jam to sell...

This is the advice I give myself, too. I'm at that 'keeping my feet wet' point you describe, holding things together with a day job while I complete my studies. Good luck with the illustration work.

Bill's dilemma reminded me so much of The Portrait by Nikolai Gogol.